Generative AI is reshaping the retail landscape, from online marketplaces to media networks, creating new opportunities for personalization, content creation, and customer engagement. As retail increasingly shifts to digital, the potential of generative AI to drive efficiency and enhance customer experience is significant.

Search acounts for nearly 45% of total retail media ad spend, underscoring its continued dominance in the digital marketing landscape.

The rise of digital advertising in retail channels was driven by e-commerce growth, but with online shopping expected to account for 22% of global retail sales by 2025 , retailers are updating media offerings to meet consumers on every platform, including streaming TV.

The Amazon Accelerate 2024 event in Seattle left no stone unturned, delivering announcements and innovations aimed at optimizing seller tools, improving customer shopping experiences, refining supply chain operations, data transparency, seamless shopping experiences, and AI integration. For Amazon sellers, this presents a wealth of opportunities to enhance their business operations and scale their reach.

The Black Friday / Cyber Monday holiday shopping season this year will be the biggest shopping event in Amazon’s history. That means more shoppers, more visibility, and more sales opportunities to grow your brand than ever before. Learn here how you can make the most of this critical shopping season for your brands.

Amazon Ads unBoxed took place in Austin, Texas in October and we were there firsthand to break down what new Amazon Ads functionality was released and how it can be used to help brands reach their audiences more efficiently. Jump into this blog post to unpack all the updates.

Cyber 5 sales were up 7.8% in 2023, and reports show increased consumer confidence for 2024’s holiday season.  Learn how to capitalize on the 58% of U.S. shoppers who say they prefer to shop more online during Cyber Five than in-store.

First-party data is increasingly critical to finding competitive advantages, and Amazon is leading the way.  Learn what Amazon Marketing Cloud is, who can use it, what you can do with it, and how to get started

Amazon announced that they will stop issuing POs and discontinue sourcing products from many 1P Vendors operating on the platform.  Find out why and what to do.

 There are “lost” Fulfilled By Amazon dollars that belong to you including inventory issues, chargebacks, and others.  Find out how to claim those dollars and improve your bottom line.